Affiliate Marketing
Affiliate marketing is a crucial activity to help introduce and establish your brand to a larger proportion of the web.
This is done by publishing your products across thousands of independent websites to gain maximum exposure. By using the affiliate channel you can gain large exposure but without following the traditional advertising methodology.
So, how does it work? The affiliate does not stock your item; they simply advertise it and send the traffic to your site for purchase. For each sale on your site the referring affiliate takes a commission. This means that you only spend money on affiliate marketing as you yourself sell products via this specific activity.
If you have ever used myvouchercodes, Quidco or even Confused.com you will have dealt with some of the UK’s biggest affiliates. Confused.com will provide you with car insurance quotes and then send you off to the insurer’s site, they will generate 5-15% of whatever you then spend with the insurer.
The key objectives for affiliate marketing are to:
- Generate website traffic and orders at the best possible ROI
- Gain market share from competitors by placing your products across the web
- Engage customers outside of your own website
Affiliate Marketing Setup
The key to affiliate marketing is communication. We have great contacts with all of the major affiliate networks and some of the biggest affiliates themselves. By keeping in contact with the affiliates and providing updated banners, offers, discounts and copy we will help them to better promote your site.
It is important to create as little work for the affiliates as possible, supplying them with everything they need and refreshing this regularly means that they would rather promote your products than someone else’s; this is the core of our monthly activity.
We will work with you to create banners that affiliates will publish on their sites to encourage people to click through to your site. This is not to be confused with traditional banner advertising where you pay for each impression or click. With affiliate marketing you only pay the affiliate a percentage of anything they earn you. This is all handled by the affiliate network who tracks this for you. We will setup your account with the biggest networks and ensure that tracking is put in place.
Why not contact us so that we can put together a proposal for you. We will be able to provide some benchmark figures to help you see how Affiliate Marketing offers a no-risk opportunity to strengthen your brand awareness efforts.
“ Webfaced have always been a central part of our eCommerce strategy. They understand the nuances of our business and the demands of the e-tail world and they help us to bring the two together. ”
