Alive Tuning Case Study
Alive Tuning are a top Land Rover tuning house. They needed a website that showcased their work and their products. Webfaced created it on the Actinic platform.
Alive tuning [www.alivetuning.co.uk] are a specialized and approved tuning house for Land Rover with dedicated technicians, parts specialists and tuners. The business offers bespoke tuning and modification services as well as a carefully selected range of parts for the Land Rover marque. Webfaced were approached in 2011 to redesign the company’s two websites and bring them online with the business which had grown massively.
Objective:
Thorough analysis of the business was done to determine where the majority of revenue came from, what the average customer looked like and what values needed to be reflected by the brand. Once this was created we came up with three design concepts which we felt answered the brief but also brought in new considerations to challenge the project stakeholders.
Solution:
The site was redeveloped on the actinic eCommerce platform with additional PHP based programing being added to integrate an existing customer testimonial system into the framework.
Results:
The site launched in September 2011 to immediate praise from the company’s regular users and European market. The launch was broadcast on various industry blogs and forums to spread the word but also to allow the users to provide feedback and direct any further site developments. The comments that were passed on from users were very encouraging and the site now makes a real impact on the company’s market.
Screenshots:
“ Webfaced have always been a central part of our eCommerce strategy. They understand the nuances of our business and the demands of the e-tail world and they help us to bring the two together. ”
