Pay Per Click (PPC) Introduction In 2012 there were over 12,000,000,000,000 searches across the world on Google and 75% of people in the UK search on Google on a daily basis. Nearly every industry in the world, whether it is online or offline gets thousands of searches on Google each day. In today’s world it […]

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SEO brings more profitable returns than almost any other marketing strategy. What’s more, because you can fully track your activity thanks to tools like Google Analytics, SEO is a great way of improving your business’ revenue generation. This video from Wordtracker outlines some very important reasons why Search Engine Optimisation (SEO) should be a key […]

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Beginners guide to affiliate marketing

A Beginners Guide to Affiliate Marketing Affiliate marketing is a form of performance based marketing. One of the main benefits of affiliate marketing over other types of performance based marketing such as pay-per-click, is you only pay when a sale or lead has been generated. In 2012 the UK affiliate market was worth £6.54bn, a 20% […]

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Listing your products on Google

What Are Product Listings Ads If you’ve done any product related searches on Google over the last few months you might have come across products appearing in the search results: These are called Product Listing Ads. This article will look at why these are essential if you sell products on your website and will outline how […]

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What Are Product Listings Ads If you’ve done any product related searches on Google over the last few months you might have come across products appearing in the search results: These are called Product Listing Ads. This article will look at why these are essential if you sell products on your website and will outline how […]

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