Chewbz Case Study
The best supplier of retro sweets needed to make sure that their Actinic website was supporting their lively and fun brand.
Chewbz Ltd [www.chewbz.com] was a new addition to the confectionary and gifting industry in 2008. Sitting alongside suppliers of retro sweets gifts and with a fresh new approach to packaging, Chewbz had a great ethos and a great product. However, Chewbz did not have an identity on paper and needed input from Webfaced’s marketing and branding specialists to create the brand and make it a reality.
Objective:
Although it had a strong voice and a clearly great set of products, Chewbz lacked any visible brand. Working with Webfaced allowed the Chewbz team to put onto paper what was locked in their heads and once you have seen the site you will see what a colourful explosion that must have been! Also, the site, having never existed before needed to be built and as anyone who has seen a retail brand grow from inception, this needed to be flexible accommodating extremely fast growth.
Solution:
Webfaced consultants researched the market with Chewbz and focused on who the customer was, what they did and where else they lived online. This fed the Webfaced graphic designers with ammunition to create a striking logo and design which in turn inspired the creation of the online eCommerce site. To a very tight budget and timeframe, the site was launched with a dazzling look and from the word go started to generate attention from a market who’s sites were nearly all DIY creations. The launch was supported by a full online marketing strategy including SEO, PPC, Online PR and Social Media work.
Results:
Due to the impact that the designs had on visitors, word quickly began to spread and expectations were supported by a smooth eCommerce system allowing sales to flood in from the very first day. Supported initially by PPC to generate traffic until the site established itself within the search engines Webfaced continued with SEO activity until the brand was occupying the first page for its chosen search terms. The site has gone from strength to strength and continues to do so with each month.
“ Webfaced have always been a central part of our eCommerce strategy. They understand the nuances of our business and the demands of the e-tail world and they help us to bring the two together. ”
