Chewbz Ltd [www.chewbz.com] was a new addition to the confectionary and gifting industry in 2008. Sitting alongside suppliers of retro sweets gifts and with a fresh new approach to packaging, Chewbz had a great ethos and a great product. However, Chewbz did not have an identity on paper and needed input from Webfaced's marketing and branding specialists to create the brand and make it a reality.
“We all knew that our product and our vision was really strong; both different and memorable, however, we didn't know where to start in the creation of our online presence. This was the main benefit of working with Webfaced, not only did they know their stuff when it came to the complex technical issues, they helped us plan our business. We were educated along the way and our ideas were refined and shaped by Webfaced along the way. We are a better company now than we were back then quite aside from the fantastic website and identity that has been created for us. Webfaced were priceless, marketing consultants and designers under one roof.”
Objective:
Although it had a strong voice and a clearly great set of products, Chewbz lacked any visible brand. Working with Webfaced allowed the Chewbz team to put onto paper what was locked in their heads and once you have seen the site you will see what a colourful explosion that must have been! Also, the site, having never existed before needed to be built and as anyone who has seen a retail brand grow from inception, this needed to be flexible accommodating extremely fast growth.
Solution:
Webfaced consultants researched the market with Chewbz and focused on who the customer was, what they did and where else they lived online. This fed the Webfaced graphic design team with ammunition to create a striking logo and design which in turn inspired the creation of the online eCommerce site. To a very tight budget and timeframe, the site was launched with a dazzling look and from the word go started to generate attention from a market who's sites were nearly all DIY creations. The launch was supported by a full online marketing strategy including SEO, PPC, Online PR and Social Media work.
Results:
Due to the impact that the designs had on visitors, word quickly began to spread and expectations were supported by a smooth eCommerce system allowing sales to flood in from the very first day. Supported initially by PPC to generate traffic until the site established itself within the search engines Webfaced continued with SEO activity until the brand was occupying the first page for its chosen search terms. The site has gone from strength to strength and continues to do so with each month.
“We all knew that our product and our vision was really strong; both different and memorable, however, we didn't know where to start in the creation of our online presence. This was the main benefit of working with Webfaced, not only did they know their stuff when it came to the complex technical issues, they helped us plan our business. We were educated along the way and our ideas were refined and shaped by Webfaced along the way. We are a better company now than we were back then quite aside from the fantastic website and identity that has been created for us. Webfaced were priceless, marketing consultants and designers under one roof.”
