Ecommerce is a combination of science and art and it is our real passion here at Webfaced. We believe that setting up a successful eCommerce site needs professional design and development knowledge. There are many platforms on which to base a store but in reality the free templates and carbon-copy features just don't cut it.
We have refined our approach to focus on the most important elements and cut through some of the misunderstandings and red herrings that exist to deliver award winning eCommerce development across a number of superb platforms.
Shoppers ‘buy with their eyes’ online as much they do offline. Webfaced eCommerce sites are designed to engage your users and present them with an elegant retail experience.
Seconds count, the faster your website the quicker your users can find what they are looking for and without obstruction they stand a higher chance of continuing all the way to the checkout, in most cases spending more as they go. As a specialist eCommerce agency we focus on creating high performing websites.
Our eCommerce websites offer visitors simple, logical functionality, allowing visitors to search by price, colour, size, type, brand and much more. Websites that are easy to navigate ensure visitors can find what they’re looking for and helps turn those visitors into customers.
Webfaced websites are intuitive to the way customers use retail websites, providing an optimised user experience that translates directly into sales.
Search Engine viability can be the difference between success and failure. Unlike on a high street, an eCommerce site is invisible until you begin marketing it or indeed, until Google discovers it. A Webfaced store stands out with the search-engine friendly URL structure and also gives you complete control over Page Titles, Meta information and Keyword descriptions to boost your SEO efforts.
First and foremost we look at your brand and the products you sell and we discuss how you want to be perceived by your customers. We discuss which other brands you would like to be considered alongside, how you want people to feel when they see you online. Yes, we do a lot of "fluffy" groundwork because image is so important and so often forgotten.
The next step focuses on functionality; the science bit. Who are your users? What else do they buy? Where else do they shop? What do they expect from online retailers? All of this helps us to come up with a structure, process, navigation method and functionality additions that create a shop that your customers understand even on their first visit.
The back-end is also of paramount importance for you and so it features early in our review. We work with you to understand your business and your internal processes; how you despatch goods, how you contact customers, how you manage stock etc. These questions help us to build a back-end system that can support your business fully and allow it to grow through its scalability.
At this stage you might already feel a little overwhelmed, potentially you didn't realise there was s much to consider. Well, we like to keep things simple initially so one of the first questions we may ask you is what you are budgeting for in the design and development of your site. We ask this so we can firstly be sure that your requirements are covered by the funding you have in mind. There are various options at this point, all with pros and cons in comparison.
You could opt for a low-cost off-the-shelf eCommerce product that can have a bespoke design and identity laid over it. You could opt for a web-based system that can be completely personalised and paid for monthly rather than in one lump sum. Alternatively you may have so many functionality requirements and other systems that your site needs to communicate with that a bespoke development is your best option. Whatever your needs we can accommodate your project and we would be more than happy to discuss things in a little more detail before compiling a no-obligation proposal and quotation.
Whatever your requirements our goal is simple, to get you trading online and converting as many of your visitors as possible. A Webfaced developed eCommerce site will ensure that your customers see a brand they admire and the functionality they expect when they land on your site. Our work extends well beyond eCommerce development as we then work with you to analyse your analytics data, identify further development areas and assist you in growing your business.
“ Webfaced have always been a central part of our eCommerce strategy. They understand the nuances of our business and the demands of the e-tail world and they help us to bring the two together. ”