KSR Lighting [www.ksr-lighting.co.uk] is a relatively new company to enter the lighting wholesale market but they have done so with determination and fantastic vigour. With a massive catalogue of products, KSR Lighting wanted to make a big impact within their industry by marketing their products through an inspiring and beautifully created website.
Objective:
KSR Lighting do not sell directly online so from the beginning this project was never an eCommerce one, however, Webfaced took a step back from KSR's current situation and looked forwards five years to ensure the company's site would still support them as they developed their business. As a result of this tactic Webfaced proposed the build of an Actinic catalogue site that would support the company's current need to display and market products but without the ability to purchase online.
Solution:
Webfaced consultants decided to build the site on the award winning Actinic platform because of its strong product catalogue management. The platform would then also have the scalability within the same site to allow them to move to full online eCommerce should the need arise after a number of years. The website was designed to be professional and inspiring and allow the company to showcase previous installation projects as well as more than 2,500 products.
Results:
The site met all of KSR Lighting's objectives for design and functionality, allowing image galleries, 'send to a friend' and multi-lingual support to be included in the construction. With the URL appearing in the company's new brochure the traffic to the new site was instant and as word spread more traffic appeared. Business has improved as a result of the professional approach the website reflects and of course the beautiful display of products and past-projects. The site continues to grow in size and Webfaced's vision of evolution proved correct when at the end of 2009 KSR Lighting announced their desire to build a full eCommerce site to cover both the UK and Spanish markets.
