Smartphones like the iPhone or tablets such as the iPad have set the scene for mobile application development. With small screens and a high number of users on cellular connections without broadband speeds the content that we serve these users needs to change. This is where the mobile app comes into it's own. Scaled down versions of ecommerce sites, brand-building tools and streamlined websites have changed how we interact with companies. The use of interactive applications on mobile devices is becoming more than just a successful trend. Users have begun appreciating the exceptional functional and entertainment value provided by mobile applications. The technological revolution brought about by the entry of the iPhone and the iPad has further popularized the usage of mobile applications.
Webfaced mobile development is a process that involves the creation of mobile optimised sites and applications that could either be a stand-alone concept or an application that complements an existing or new website. The phenomenal scope of mobile applications has led to small, medium and large businesses leveraging this potential to enhance their brand identity and improve business performance.
We approach mobile app development in the same way as any other development project. Clear identification of your needs and an investigation into your customers and how they are using your site at the moment. In many ways the development of mobile sites and apps focuses on your current website and asks the question, "Given that they are on a mobile, what are users really looking for?", "What can we afford to hide from these users?", "What will they struggle with?".
Answering these questions could very quickly lead to a clear wireframe for a mobile optimised website or a mobile app. If you have an idea or you think this is something you could benefit why not drop us a line to discuss things in more detail.
“ Webfaced have always been a central part of our eCommerce strategy. They understand the nuances of our business and the demands of the e-tail world and they help us to bring the two together. ”