It is estimated that 72% of visits to all websites originate from search engines. When we are shopping for products, when we are researching even when we are communicating to people we often open a search engine as the first step in our journey around the web. More often than not, even knowing a website address is not enough to tempt us away from "Googling" the brand instead.
So with most people picking a website from the first 10 results on a search engine results page it is of course important to feature in the top ten. SEO takes time so if you are looking for instant results with immediate exposure at the very top of the search engines then Pay Per Click (PPC) advertising holds the answer.
PPC works on a bid basis. If you want to take the top position you have to be willing to pay more per click than your competitors. However, there are other factors that come into play when the search engine is considering how far your budget per click will stretch. From the quality of the destination page you take visitors to and the relevance of your advert copy, it is important that you understand the logic in order to maximise your ROI.
Every company is different. We take time to understand you and your business, the products or services you sell and the market you sell to. We conduct competitor analysis and audits of your current site. If you are already running PPC campaigns we find areas for improvement, suggest new targets for your business and then, once we have a full picture of your "search landscape" we can begin restructuring your campaigns, building in new keywords and adjusting ad copy and bids.
Our goal is to get you as much traffic as possible, however, we focus on targeted traffic. There is no point spending money on clicks that do not convert. Our added value is in monitoring where conversions come from, finding common themes in your traffic and exploiting this to ensure that you pay for clicks that end up converting and you dissuade clicks that have a high chance of not converting.
As a guide, in 2011 our average Return On Investment (ROI) for Pay Per Click campaigns we ran on behalf of clients was 420%. That means that for every £500 our clients spend each month our PPC campaigns generated £2100 in revenue. Through clear tracking and analysis we were able to see exactly which sales (down to the products purchased and discounts used) came from PPC and thus demonstrate our value with regards to online marketing.
So, if you want to generate additional traffic, if you want more exposure for your brand, if you want to increase online revenue at a positive ROI contact us today to get a fully customised quote for PPC work.
“ Webfaced have always been a central part of our eCommerce strategy. They understand the nuances of our business and the demands of the e-tail world and they help us to bring the two together. ”