SEO (Search Engine Optimisation)
Search engines now play a pivotal role in our lives. It is estimated that 72% of visits to all websites originate from search engines. Your site needs to be visible to searchers.
When we are shopping for products, when we are researching even when we are communicating to people we often open a search engine as the first step in our journey around the web. More often than not, even knowing a website address is not enough to tempt us away from "Googling" the brand instead. It is quicker and with search boxes embedded into our browsers a search engine is the easiest route to a website.
So with most people picking a website from the first 10 results on a search engine results page it is of course important to feature in the top ten. So, this means that as a business you need to focus on search engine marketing and build sites that are easy and logical for a search engine to interpret. More than this you need to ensure that your website is deemed more relevant to a user's search query than those of your competitors so that you can take these top spots.
If only it were that easy! The complex algorithms that engines like Google use to understand websites and rank them according to relevance, focus on hundreds of factors. The algorithms are constantly being updated and tested to provide better results and so what worked last month might not have any positive impact this month. Staying on top of search engine algorithms and understanding how best to build your site is incredibly difficult unless you specialise in the industry. This is where we come in.
Every website is different. Yours may have been built recently, perhaps years ago. Maybe you haven’t built one at all but you want to ensure SEO features from the very beginning. We base our work on research; after all, SEO is a science with measurable gains. We take time to understand you and your business, the products or services you sell and the market you sell to. We conduct competitor analysis and audits of your current site. We find areas for improvement, suggest new targets for your business and then, once we have a full picture of your "search landscape" we can begin restructuring, recoding, link building, blogging, article spinning and more.
We do NOT partake in cheap link building activity or comment spamming and we do NOT "guarantee top spots in Google". Why not? We leave this to the cowboy agencies that have no doubt cold-called you at some time. Nobody, not even Google themselves, can guarantee a top search engine position for a website so be VERY wary of anyone that offers this. We don't tie you into a set contract period, we don't charge large setup fees, we let our monthly results speak from themselves and so far this is what has won and retained all of our SEO contracts.
Our goal is to get you as high up the search engine results as possible for your target phrases. We measure success along the way and we invoice on a non-committal monthly basis. So, if you want to generate additional traffic, if you want more exposure for your brand, if you want to increase online revenue contact us today to get a fully customised quote for SEO work.
“ Webfaced have always been a central part of our eCommerce strategy. They understand the nuances of our business and the demands of the e-tail world and they help us to bring the two together. ”
