Teleflorist [www.teleflorist.co.uk] is a major player within the flower industry, taking a majority market share even above Interflora in the UK. Operating online and via 1500 outlets throughout the UK alone, Teleflorist provides an online order service and is responsible for the delivery of hundreds of thousands of flower bouquets every single year. Teleflorist gained industry approval and recognitions from the market press back in 2007 for a viral campaign for "real floristry".
“The main objective for us was to bring the Teleflorist brand up to date and give us the edge over a dynamic competition who's focus is online. We took our eyes off the ball for a few years but now, with a new site and an ever increasing number of sales each month we have reclaimed our reputation as a major online brand.”
Objective:
Although it was a major online player, Teleflorist had become dangerously outdated and was struggling to retain its customers. The website had been updated once in five years and was suffering from being encased in a rigid CMS from their incumbent web agency. The design of the site was looking dated and customers were being sucked up by new competitors who had entered the arena with their website functionality and design at their core. The company was losing market share and decided that the company required a website that was not only more modern but that also re-established its name and reputation as a major player in the flower market.
Solution:
Through extensive market research, usability study and creative redesign we refreshed the Teleflorist website and ensured that it was rebuilt on Actinic, a flexible yet sturdy eCommerce platform. Working closely with Teleflorist’s board, internal teams and customers and working to a very tight budget and timeframe, the site was relaunched with a fresh look to start reclaiming its stake as the UKs largest flower relay business.
Results:
Due to the updated designs and slicker eCommerce system, sales increased from the second it launched. As a result Teleflorist's position within the market, and in the search engines specifically, improved and continue to do so each month. Importantly, with an increased focus on online marketing including email, Teleflorist have been able to grow their customer base as the new look and greatly enhanced usability of the site has encouraged more people to order flowers from them.
“The main objective for us was to bring the Teleflorist brand up to date and give us the edge over a dynamic competition who's focus is online. We took our eyes off the ball for a few years but now, with a new site and an ever increasing number of sales each month we have reclaimed our reputation as a major online brand.”
