The benefit of Twitter is in creating and sharing an identity with your audience. Twitter allows your brand to have a voice, a voice which is listened to by your followers. The main failing of businesses who have adopted Twitter into their marketing plans is in the continuous "selling" of products with every tweet that is submitted. Your audience does not want a Twitter stream of sales pitches, they want interesting, entertaining content.
You should be using Twitter to speak to customers and share information with them that compliments your brand identity. Think of it like the Apple Store on the high street. If you visit an Apple Store on any day of the week it will be full of people using the Macbooks and their free WIFI to check their emails. They won’t be pestered or sold to; they can check their emails and go. Those people leave the store feeling very positive about Apple as a brand and in six months or a year when they have to change their mobile, buy a laptop or upgrade their MP3 player they will certainly consider Apple as a potential supplier. Twitter offers businesses the same opportunities but so many are ignoring it.
We can set up a Twitter profile for you and then style the page so that it reflects your brand guidelines and look and feel. We can then manage the communication to take advantage of the benefits of Twitter. We can engage your customers, respond to related conversations and promote your business to millions of people. Twitter offers you the ability to "listen-in" to conversations on certain subjects.
Through Twitter you can communicate with customers and respond quickly to questions whilst at the same time using these interactions as opportunities to reflect the positive elements of your brand. As an example, let’s assume that someone tweets about your brand, perhaps something like "My parcel from #ABCompany still hasn't arrived. Waited in all morning for it". This comment is published whether you are on twitter or not, however, if you are using twitter you can take advantage of this comment and spin it into a positive. A simple response tweet of "Hi @CustomerName, sorry to hear that, 95% of deliveries arrive next day, must be a courier issue. Call us on 02380 000 000 & we'll send you a discount voucher" means that a negative experience for a customer is resolved AND more importantly a negative broadcast involving an experience with your company is turned into a positive in front of hundreds, perhaps thousands of other potential customers.
If you want to generate additional traffic to your site and increase you brand exposure via Twitter contact us today to get a full quote for our Twitter services.
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