More than 34% of the World’s population uses email. That’s about 2.8 billion people sending an estimated 196 billion emails every day. Email is a major communication tool so it makes sense that businesses use it effectively to reach their audience.
Email marketing is a vibrant and powerful way to connect with people. Email marketing is a very personal way of reaching your target customers. In your inbox right now you will have emails from friends and family sat next to email updates from brands about their new products or services. When properly designed with personalised content this gives email a credibility which makes it more likely to succeed. A study by Custora from 2013 found that customer acquisition via email marketing has quadrupled between 2010 and 2014 despite an increased emphasis on combatting spam. What this shows is that if you send relevant and timely emails to customers and do not bombard them customers will thank you for it.
Our email marketing service is easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at very low cost. For small business owners on a budget, this makes it a better choice than traditional offline marketing channels. Compared to traditional direct mail marketing, where printing and postage can take up a lot of cost, with emails you are still able to create the same visual impact with the added benefit of having follow-up information instantly available to a recipient via a click to your website.