By the end of 2016 Facebook reported that it had over 1.8 billion users worldwide, a huge audience and a potential goldmine for your business. Whatever industry you are in, social media has changed the way you need to market your products and services.
The number of people who engage with an online community of some sort, either through blogs and forums or large social networks like Facebook or LinkedIn is growing everyday. It is now more common than not for a consumer to be a member of some form of online community. Add to this the hundreds of millions of people who communicate via Twitter and those that share links via Pinterest, share photos on Instagram or share content via bookmarking sites and you see how integral social media is to everyday life. It is this fact that describes just how important social media should be to your business.
Our individual reasons for using social networks and social sharing sites vary, however, what is present across all activities is the sharing of information in some form. We post status updates about what we are buying, we check-in to shops and pubs, we post photos of our meals. As savvy online consumers we also now look to our peers to find out about products, services and companies that they use and like. We also share stories of times a product or brand has failed us and our friends share in our experience and avoid making the same mistake by avoiding the same brands. We listen to people’s views about products and we actively seek information from other consumers on blogs and forums before we buy things. It is social media that allows us to do this because social media has created a platform from which we can all share our thoughts, feelings and recommendations. It is precisely because social media has put consumers in control of content that social media becomes an important consideration for companies that wish to manage their reputations and encourage interaction from consumers.
We can support you in the setup and management of your social media profiles across the main social media platforms, Facebook, Twitter, LinkedIn, YouTube etc.