Most people think that “brand” and “logo” are the same, that the little picture at the top of your website is your brand. Actually your brand is incredibly broad; it is the visual impact your logo has, your unique name, your distinctive products, your packaging and the “voice” you use when speaking to customers. We can help you create the perfect brand.
There is actually an argument that your “brand” as a whole doesn’t belong to you but is created in the minds of your audience. This explains why, as an example, the Starbucks brand can mean one thing to one person and can stand for something completely different to another.
What is branding then? We believe it is the creation of a range of individual prompts that you give to your audience in the hope that they put them together and look positively at you. Branding is about creating a heart and soul for your business and ensuring that it remains consistent, has high impact and remains in people’s minds at all times. This is where we add value, we don’t just design logos, we build brands.
Through our brand consultancy service, we can help you to understand what your brand should be and how to position it effectively within your market. Our experience comes from many years of commercial, strategic and creative thinking for large brands and other design agencies. We aim to guide you through the creation of effective brand communication.
Over the years we have spotted that clients approach us with specific projects in mind but often they have neglected their brand as a whole. “Our website is tired, we need a revamp”, “We want a new logo”, “We are thinking of changing our name to take advantage of a new market” are common comments we hear but after a few minutes of discussion the client realises that they lack a brand, a true soul for their business and suddenly we are able to bring together multiple elements and create an identity with impact which encourages greater spend from customers and secures added repeat business.
Working closely with you we analyse your existing strategy and determine areas in need of development. We use third-party research, analysis of your own assets and consumer research to identify exciting opportunities develop a new or repositioned brand. We encourage our clients to take an entirely fresh approach to branding because often we find people struggle to see their brand from the inside in the same way that their market does from the outside.
We can spend time with you identifying the commercial drivers behind your initial requirements and then extend our work out to focus on all of your assets and touch-points with your customers. We can build a proposal that identifies opportunities for the development of your logo, colour palette, image usage, tone of voice, website and social media profile design and more.