More than 34% of the World’s population uses email. That’s about 2.8 billion people sending an estimated 196 billion emails every day. Email is a major communication tool so it makes sense that businesses use it effectively to reach their audience.
Email marketing is a vibrant and powerful way to connect with people. Email marketing is a very personal way of reaching your target customers. In your inbox right now you will have emails from friends and family sat next to email updates from brands about their new products or services. When properly designed with personalised content this gives email a credibility which makes it more likely to succeed. A study by Custora from 2013 found that customer acquisition via email marketing has quadrupled between 2010 and 2014 despite an increased emphasis on combatting spam. What this shows is that if you send relevant and timely emails to customers and do not bombard them customers will thank you for it.
Our email marketing service is easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at very low cost. For small business owners on a budget, this makes it a better choice than traditional offline marketing channels. Compared to traditional direct mail marketing, where printing and postage can take up a lot of cost, with emails you are still able to create the same visual impact with the added benefit of having follow-up information instantly available to a recipient via a click to your website.
Dominos
Dominos’ email marketing is a masterclass in effectiveness. The brand manages to make their messages mouth-wateringly attractive but their killer move is timing. Each email is perfectly timed to hit your inbox in the mid to late afternoon, often on a Friday or Saturday, when the memories of lunch are fading and subscribers are starting to feel peckish and wondering what they’ll do for dinner. This level of thought helps to ensure that the emails themselves are gratefully received.
When you write a post for one of your social media outlets, whether a blog or Facebook page, you address your audience as a whole which if you are not careful can limit the level of personal interaction that takes place. Don’t get us wrong, social media is an extremely important component in any marketing strategy, however, email marketing allows you to address people individually by name and tailor content to their specific interests. According to research from Adestra in 2012, emails with subject lines that include the recipient’s name are 22.2% more likely to be opened.
Email marketing can be used thoughtfully to build loyalty and trust in your brand. Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them.
The other major benefit of email over some traditional offline marketing tactics is that there is no guesswork when it comes to measuring effectiveness and profitability. We ensure that you can track who opened your email, which links were clicked, who went on to buy from you and how many people unsubscribed. You can easily get a picture of how your email campaigns are performing, make adjustments and improve their effectiveness.
Email is transactional in nature and you can use it to direct traffic to your website and ultimately drive sales. As you develop your online marketing strategy, we can assist you in adding email to the mix so that you can see positive results immediately.
