What is a brand?
Most people think that “brand” and “logo” are the same, that the little picture at the top of your website is your brand. Actually your brand is incredibly broad; it is the visual impact your presence has, what your name instinctively means to someone, your product design, your packaging and the “voice” you use when speaking to customers. We can help you create the perfect brand.
What is branding then? We believe it is the creation of a range of individual prompts that you give to your audience in the hope that they put them together and look positively at you. Branding is about creating a heart and soul for your business and ensuring that it remains consistent, has high impact and remains positively in people’s mind at all times. This is where we add value, we don’t just design logos, we build brands.
How we help
Working closely with you we analyse your existing identity and determine areas in need of development. We use third-party research, analysis of your own assets and consumer research to identify exciting opportunities and develop a new or repositioned brand. We encourage our clients to take an entirely fresh look at branding because often we find people struggle to see their brand from the inside in the same way that their customers do from the outside.
We can spend time with you identifying the commercial drivers behind your initial requirements and then extend our work out to focus on all of your assets and touch-points with your customers. We can build a proposal that identifies opportunities for the development of your logo, colour palette, image usage, tone of voice, website and social media profile design and more.
