Project summary
Biggest impact often comes from refining what is already working rather than rebuilding it.
Avon required strategic optimisation rather than redesign. We analysed their existing ecommerce ecosystem focusing on search performance and campaign efficiency.
Paid and organic activity was restructured to better reflect customer behaviour. We also provided consultancy to help internal teams interpret data more effectively. The improvements delivered stronger performance without disrupting established systems.
More of our work
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"Website design, SEO, social media, reporting; we have trusted the team with a wide range of tasks and the results speak for themselves. Attention to detail, complete transparency, flexible and communicative. You could not ask for more from a supplier."
Kim Parker - Perform Group
(Global Sports Media Business)
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"We rely on online marketing to survive, our market is tough and you need to stay visible to your audience. Trying to handle all of the work ourselves is just not feasible, we needed a partner we could trust and they deliver on everything they promise."
Troy Tappenden - Dream Doors
(National Kitchen Retailer)
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"Knowing that there are hundreds of online marketing tasks that need to be completed each month to stay competitive is daunting. Recruiting for a full time employee to manage it all is expensive and carries its own risks. To be able to outsource it all to an agency who knows what they are doing is priceless."
Alan Brown - The Gifting Team
(UK Gifting Retailer)